Steve P Brady

Want to get recruiter’s eyes on your LinkedIn profile?

Of course you do, otherwise you wouldn’t be here. 😁

But here’s the thing, unless you have a sizable following already (2,000+ followers) it’s hard to get noticed.

Luckily there is a shortcut. Steal someone else’s audience.

But this kind of stealing is a victimless crime. In fact both you and your target get something out of it.

OK, enough preamble, you want to know how this works, right?

It’s all about commenting. You see, the way LinkedIn’s algorithm works, when you comment on a post, not only are you exposed to the poster’s audience, but that post is then shared with yours.

Win-win.

The key for you is to comment on people who have a large enough following in a field related to your goals. In this case, landing an interview and getting a job.

For instance, I have over 11,000 followers, and almost 1,000 of them are recruiters, So if you commented on one of my posts you’d be exposed to a lot of people who could potentially help you in your search.

Plus, you’d be helping me expand my reach by exposing my post to your followers. Everybody wins.

Here’s this week’s homework: Identify 5 people with sizable followings who post regularly, bookmark their posts page and start commenting. You’ll see the best results if you are one of the first comments on the post, as those comments tend to get the most traction.

If you want to use me as a test run, I post weekdays at 7:45 EST. I’m also usually on LI for about an hour after I post, so if you comment, I’ll respond right away to further boost your comment and exposure.

Here’s the link to my post page. Click Here: Recent Posts

That’s it for today.

Hope to see you in my feed tomorrow.

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

Short post this week. Want to know why?

Because this is what I’m thinking about lately

Simple is the way.

I have a tendency to overcomplicate things.

All the things!

But I have learned that if I take a few steps back I can usually see a simpler way forward.

I read a pretty interesting book last year that got me thinking more along these lines. It’s called The Simplicity Principle by Julia Hobsbawm. Click the link if you’re curious. (It’s not an affiliate link, just sharing something I found useful.)

Anyway, take my business as an example. There are a countless number of marketing hacks and tricks. There are more productivity tools than I can possibly list.

And courses! I could literally spend thousands a month on courses that promise to show the busy entrepreneur how to maximize their business.

But when I step back, the way forward for me is simple. My entire business model is predicated on three simple steps.

1. Be helpful on LinkedIn
2. Connect with new people every day
3. Write this newsletter once a week.

That’s it, and it works fine.

Simplicity just works. And it’s true for you to, especially if you are trying to build a network on LinkedIn for either general career growth or an active job search.

It’s easy to lose the forest for the trees when in fact you just need 3 simple steps. 

1. Create a dynamic profile
2. Share a post 3 times a week
3. Reach out with personalized connection requests daily

Rinse and repeat.

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

Quick story. This has been one of the rainiest summers here in New England that I can remember. And you know what stinks?

3 inches of water in my basement. 💦

It’s not a finished basement, but still, quite the mess.

But it got me thinking about jobseekers. Yes you!

Hold on, I’ll get there in a second.

But first let me tell you what we did about the basement.

First, I got a sump pump and dealt with the immediate issue.

Second, I did a visual inspection of the foundation to see if any cracks had developed. (They hadn’t, thank god!)

Third, I called in some experts and had my gutters inspected. Turns out we had some serious clogs and nonfunctional downspouts.

Point of all this?

I don’t ignore problems. I do something about it.

Now back to you.

Are you happy with your job search results or lack thereof?

Or are you feeling stuck?

If so, what are you doing about it.

Because it’s not going to fix itself. You might need help. And helping people with their job search is what I do.

And after 15+ years of doing this kind of work, I’m pretty good at it. 😁

Don’t ignore that metaphorical water in the basement.

Do something. Only you can. Go ahead and invest in yourself.

You won’t be sorry.

After all, what’s there to lose?

It’s a choice between struggling or getting relief.

It doesn’t have to be me, but reach out to someone. 

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

I know I sound like a broken record sometimes when it comes to how important this is, but stick with me.

Most people (including me) hate/hated networking.

Which is a problem.

Because networking is the #1 way to land a job or advance your career – responsible for up to 80% of new hires.

Staggering.

But people still flock to job boards.

Why did I hate it?

And why do you?

For me it was because I bought into a bunch of myths.

Such as:

• Networking bothers people
• It’s time consuming
• It’s awkward
• It doesn’t really work

But I was wrong.

And once I put a system in place to network regularly, my career and business took off. There is a direct correlation between your daily actions and the number of opportunities that come your way.

And you know what’s really fun?

When I work with someone on their networking strategy and get notes back like this. 👇 

“I want to thank you for the advice and encouragement posts you post from time-to-time, as they help me through these difficult past 6 months. I will never again lead a passive career as you once previously mentioned.” ~ Ramona

She wasn’t even a client of mine, just someone who followed along with my posts on LinkedIn and messaged me for some advice periodically. 

(BTW, you are following me on LinkedIn, right? No? Well click here and let’s connect!)

All the negative energy goes right out the window when I receive a message like that.

Networking….works!

I’m so glad I decided to focus my career coaching business on teaching people about this not-so-secret technique for breaking through and landing a job. 

Now it’s the not only the most profitable thing I do…it’s also one of the most enjoyable.

Here’s the deal.

If you want to grow your career you absolutely need:
 

– A personal brand

– A strong LinkedIn profile

– A system you can implement
 

You can learn how to build and deploy all three. The information is out there. 

If you want to jump start the process, reach out, I’d be happy to show you what we can accomplish together.

Job seeking doesn’t have to be that hard.

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

What separates the “good” careerists from the great?

The good ones write their resume, tweak their profiles and start applying, hoping they get lucky and that everything turns out ok.

The great ones don’t hope. They rely on plans and systems and detailed preparation.

They don’t depend on luck.

Do you have systems in place for your career?

Have you created a system to always be open and available to opportunities?

Do you have a strategy to easily tweak your materials to match any job opening?

Don’t let the good job market fool you; you will need much more than spray and pray strategy to land your dream job or advance in your career.

You should take nothing for granted, and if you’re smart you’ll take advantage of every tool and resource at your disposal to ensure you get where you want to go.

If you’re not prepared, don’t expect to get the job you want over the next applicant who is.

The winning strategy is simple, but it’s not easy.

1. Create and maintain a powerful personal brand
2. Have a resume targeting strategy
3. Write a LinkedIn profile that attracts opportunities
4. Always Be Networking
5. Tap the hidden job market

Prepare yourself.

Are you ready?



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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

Networking is where it’s at.

85 percent of jobs are filled by networking according to U.S. Bureau of Labor and Statistics

That’s unbeatable.

But it all starts with you getting yourself out there.

And I know that isn’t easy for everyone. Luckily with a channel like LinkedIn even introverts can become expert networkers.

So let’s dive in and look at a few great ways to start building your network!

#1 Start commenting

Borrow someone else’s audience.

Commenting on the posts you see in your feed is a quick and easy way to gain some exposure.

This way you do not have to struggle to think of things to post, you simply add some value to a topic that someone else has created. They’ll appreciate it too as the more comments a post gets the more the algorithm shows it. 

It’s a win-win.

#2 Share Articles

This is one small step up from commenting on other’s content. 

You can find interesting articles to share everywhere. Find something related to your profession and share it with a short comment of your own.

Bonus points if you tag someone that you want to connect with.

#3 Join groups

There are currently over 2 million active LinkedIn groups and more than 8,000 others are entering the playing field each week.

I’m sure you can find a handful that are aligned with your career. Once you’re in repeat steps 1 and 2 but inside the group.

Now you are sharing with a captive audience of likeminded professionals.

#4 Connection requests

After a few weeks of regular commenting and sharing it’s time to start officially connecting with some new people.

Start with people who have commented on your posts. When you send the request add a note thanking them for their comment.

Then start reaching out to people in your groups.

If you consistently follow these 4 steps you’ll have a solid network in no time.



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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

We’ve all heard that famous definition of insanity before, right? 

Trying the same thing over and over and expecting a different result.

I know I’m guilty of this when it comes to my health. There’s a reason I can’t seem to lose those final, stubborn 15 pounds. I keep thinking I can exercise them away without looking seriously at my diet.

Why do we do this to ourselves? We know deep down what the results are going to be. Whether it’s our health, careers, or relationships we keep acting out that age-old definition of insanity.

Maybe it’s because sticking to the same plan is easy. We can still feel productive and like we are making progress. And even bigger issue is that we can then outsource some of the blame for our lack of success on something, or someone, else- we’re trying after all!

Your job search is stalling out because of:

• Lousy recruiters
• ATS programs
• Poor job market
• Ageism

I know if feels easier to keep falling this pattern, but we’d be better off taking a long hard look in the mirror and asking some hard questions.

• When is the last time I evaluated my strategy?
• Have I read and studied how others have been successful?
• Have a tried at least one new tactic?

This is key when it comes to job searching because it’s not 2007 any more. What may have worked then probably won’t now.

“If you are defeated once and tell yourself you will overcome, but carry on as before, know in the end you’ll be so weakened that eventually you won’t even recognize your mistake, and worse you’ll begin to rationalize your behavior.” ~ Epictetus.

Instead of looking for job openings you should be identifying pain points.

Instead of just focusing on your resume, you should be focusing on social proof.

Instead of focusing on what to say in an interview, focus on what you should do as well.

So if you want to do more than just roll the dice on your goals it’s time to look at things differently and try something new.

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

We need to talk about something important. Something I see a lot of professionals shying away from, especially here in the U.S. where a fierce sense of independence is practically instilled in us at birth.

This is something I think we are all a little ashamed to admit from time to time.

We need to ask for help.

Now no one is afraid to ask for help when-

• Tax day approaches and we need an accountant
• A pipe bursts and we need a plumber
• The car breaks down and we need a mechanic

So why do we hesitate when we need help with our careers? There is no shame in needing a little help. In fact, most ultra-successful people readily seek it out.

Athletes, actors and titans of industry all use coaches, strategists and assistants. Why should we be any different?

Sometimes all we need is a third party to look at our situation and point us in a direction we can’t see. Our struggles are often too close for us to evaluate objectively. 

Other times we are completely overwhelmed and need someone to map out a plan, or a proven course of action that we can then have confidence in following. And sometimes we are simply spread too thin and need an expert to step in and take some of the burden off of our shoulders.

Whatever the situation we should always feel comfortable asking for a little help from our friends.

“Don’t be ashamed of needing help. You have a duty to fulfill just like a soldier on the wall of battle. So what if you are injured and can’t climb up without another soldier’s help.” ~ Marcus Aurelius

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.

Obstacles come, and obstacles go, but one thing remains the same: The road of life is never smooth for long. 

Much as we’d like a straight path from idea ▶to plan ▶ to action ▶ to result, it rarely seems to work out that way.

So we have a choice. We can bemoan all the little daily misfortunes that get in our way.

• The recruiter who never got back to us.
• The job listing for an entry level programmer that required 5 years of experience.
• The online application that is asking for the exact same info we just submitted through our resume.

Or, we can just focus on the next action. 
 “You must build your life action by action, and be content if each one achieves it’s goal as far as possible-” Marcus Aurelius. 
Because no matter what life throws at us, if we step back and think clearly, there is always an obvious next step. It doesn’t have to be that hard.

Now, I don’t mean a final answer, or solution to the problem. I literally mean the next, small step in the process.

Just do that.

If we keep our focus on the very next step and simply doing that well- eventually, and perhaps without us even realizing it- we will reach our goal.

This is why having systems and habits is so important. If you are working a system the next step is always clear.

And the next step is all there ever is.

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Tired of endlessly applying on job boards? Want employers seeking you out instead? Join 100’s of other job seekers using this tool and level up your job search today. Enter your email below to receive your free LinkedIn Scorecard.