5 Secrets to Landing an Interview

5 Secrets to Landing an Interview

Before we get started, if you are looking for a life hack or quick and easy fix, you can stop reading now.

There are proven strategies, but they are not a hack and they are not necessarily easy either. The 5 strategies just work. So if you are serious about your job search let’s get to it.

You must find a way to stand out in a crowded job search. If you’re not known for something, you won’t be known for anything.

Finding a job is a lot like dating — it’s about finding a match between two parties. And it’s not just about money, it’s also about helping the company meet a need.

Companies hire because of their needs.

You need to understand the emotional motivation behind the job opening. What problem is the company trying to solve? Then, position yourself to solve the problem.

The question you want to answer for the employer is “Why should I choose you instead of someone else?” Positioning is an important part of answering this question. You can’t be all things to all employers; you need to figure out what sets you apart.

What you don’t want to do is spin your wheels applying for dozens and dozens of jobs via job boards, and sending out resume after resume without a specific strategy behind them. There is a better way.

So what should you do? You should put the 5 secrets to landing an interview to work for you.

Let’s dive a little deeper into these 5 key strategies to help you take control of your job search:

Personal Branding

You need to create a personal brand that attracts the kind of employers you want to work with. Your personal brand plays a critical role in managing your career, much the same way a brand does for a business. Knowing what your unique brand is and how it helps you in your profession is critical to your career success.

Resume Targeting

Build a resume that sells you as a problem solver and gives you confidence in your job search (and gets through ATS). The people you are trying to influence with your resume are fundamentally no different from you. They want to be intrigued, better yet, they want to be inspired. When they have a position to fill they want to see applicants who jump off the page. 

Profile Design

Design a profile to get past LinkedIn’s algorithms and attract key decision-makers. Your profile is a marketing piece — not a biography. It’s not designed to outline your entire history. Instead, provide enough information to get people to connect with you. If your profile is like every other profile on LinkedIn, you won’t stand out, and you won’t be found as easily.


Increase your exposure to decision makers through targeted networking. Research consistently identifies networking as an important job search tool — anywhere from 40-80% of job placements are attributed to networking. Networking can also be a way to identify unadvertised job opportunities — accessing the “hidden job market.”

Hidden Job Market

Use proven job search strategies to tap into the hidden job market and lead to more interviews. The “hidden job market” is a phrase that describes job openings that are not publicly advertised. While not all of the jobs found through networking are accessing the hidden job market, almost all candidates who get interviews for unadvertised jobs do so through networking.

All of this is simple, but it’s not easy. You may want to consider help. When you make the decision to hire a professional, you’re not only investing your time and money, but you’re also entrusting them to articulate your personal brand and shape how you’ll position yourself in your job search. Personally, I take this responsibility very seriously, but not everyone does.

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Here’s 6 pitfalls to look out for when searching for a job search coach.

  1. They offer outdated advice. If they are talking about Objective statements, or 1-page resumes run, run far away.
  2. They don’t offer a specific outcome. It’s not about a resume, profile or brand alone. The point is landing an interview.
  3. They don’t used the tactics they teach. (If they only have 200 LinkedIn connections, steer clear.)
  4. They offer one and done service. Some people will take your info and write a resume, but they don’t allow for rewrites or tweaks and they provide no feedback or possibility of individual guidance.
  5. Some job seekers confuse being busy with being productive. They seek out advice, which is good. But they seek out all the advice, which is bad. Listening to too many gurus at once will leave you running in circles.
  6. Don’t choose based on the cheapest option. According to a recent study, recruiters value candidates with professionally written resumes to be worth up to 10% more and were more likely to secure interviews, land a new job sooner, and advance their career faster. Is this an investment? Absolutely. Is it worth it? Like most things, you get what you pay for.

Bottom line? Don’t go it alone. It doesn’t have to be me, but find an expert you can trust.

So now you have a choice to make. Are you going to keep doing what you have been doing and hope for the best, or are you ready to level up?

OK, if you made it this far you have earned your freebie. I am offering a free, 5-point, in depth review of your current resume to give you a sense of where you stand. Many professionals charge up to $300 for this type of review. This is a complimentary service I offer to people who are serious about their job search.

Email me your resume and I will focus on 5 key areas:

  1. Branding Statement
  2. Competencies
  3. Work History
  4. Education
  5. Overall Format

I’ll also include a sample of my work to give you a sense of what we could build if we decide we are a good fit to work together on this.

So who is this for?

  1. Do you have 5-10 years of experience and are looking to grow?
  2. Are you exceptional at what you do?
  3. Are you willing to invest in your career?

If you answered yes to these questions, then this is for you!

Here’s what others have said about working with me to level up their sear using the 5 key strategies. 

Email me your current resume today and take that first step.