Everyone has a personal brand, whether they consciously create one or not. If you are a job seeker then it pays to take control of yours and tailor it to best work for you.
While entire books have been written on how to create and maintain a brand (and if you want to get technical whole college marketing degrees as well) there are a few simple steps anyone can use to get started.
1. Make a conscious choice how and where to be active. For jobseekers LinkedIN should be your homebase, but there are other beneficial places to be active online as well. Just don’t bite off more than you can chew. If you want an active presense shoot for posting 3 times a week.
2. Say cheese! Yes, your profile picture matters no matter the portal. A professional headshot is great, but not necessary. Just be sure that it is a clear headshot and that you are smiling. And of course under no circumstance should you use a selfie!
3. What’s the first thing you notice in a newspaper or magazing article? The headline. Your social media profiles are no different. For the job seeker this is prime real estate to highlight who you are and what you do. Sell yourself!
4. Be professsional, but let your personality through as well. A decent ratio may be for every three professional posts you do one that is more personal or fun. But no cat memes. When I say fun I mean, post about the camping trip or a great film you saw. Let potential employers see who you are.