Conduct a Social Media Audit

Even if you’re not currently looking for a new job, a periodic check of your digital footprint is a must. Think of it like a Spring/Fall cleaning your internet house. If you don’t keep up with it a couple of times a year the job can quickly become untenable. Below are some quick tips to get you started.

  • Google yourself. Think like a hiring manager or recruiter and conduct a Google search for your name. You may need to conduct a couple of searches using different variations of your name (First Name/Last Name, First Name/Middle Name/Last Name, First Name/Middle Initial/Last Name) to see what comes up.
  • Review your current social media profiles for any potentially objectionable content. Also determine if any profile information is missing, or if there’s anything you can add. (For example, you can add a link to your blog in your LinkedIn profile.)
  • Change the privacy settings for any religious or political posts. Delete any posts that show you engaging in anything that a prospective employer may find offensive or inappropriate.
  • Use the Reach™ Online ID Calculator™ to assess your online presence. You can find the tool here: http://www.onlineidcalculator.com/index.php
  • See if there are any gaps in your social media presence — are there websites that are standard for your industry that you should be on (for example, an Instagram account if you’re a photographer)?