Minimum Effective Dose, or Maximal Effort?

First there was multitasking, now there is the minimum effective dose. The concept of the minimum required dose got its start in the medical field, but now it has become catch-phrase of the super busy with a slight twist; it is now the minimum effective dose. The idea is that you do just enough to get a positive result so that you can cross it off your to-do list and move on to the next thing.

But here’s the thing, while in some instances the concept works, fitness for example, in others it really doesn’t, like the business world. This is because in the business world we need to act relationally. Other people are not cogs that we can apply the minimal effective dose to and move on to the next.

Society is telling us contradictory stories. On the one hand you need to be super productive to get ahead. On the other hand it celebrates those who go all-in and provide stellar, one-of-a-kind service. These two things are not really compatible.

When we worship at the altar of productivity the idea of minimal effort leading to positive result is compelling, but in reality it is the maximal experience that wins the day. Give someone your best, not your just good enough.