People vs Keywords

We spend hours doing the grunt work of finding a new job: filling out applications, tailoring our resume, scouring job boards. As someone who helps people with these things for a living I know just how time consuming and difficult these activities can be.

But there is something all of us (myself included) need to remember.

Finding a job is all about people — the people you know, the people you meet, and the people who have the right information.

By far, the best way to get your foot in the door is through honest-to-God communication. So spend more time talking, listening and helping others than you do drilling down on keywords and branding statements.  You’ll feel better about yourself, and you’ll probably land that new job more quickly if you do.