According to Carmine Gallo, the author of Talk Like TED, ideas and information are the currency of the twenty-first century business world. If you want to succeed you need to be able to persuasively present yourself and your ideas. This, in all probability, is the single greatest skill that will help you accomplish your career goals.
Gallo’s Premise: As Daniel Pink says in To Sell Is Human, “Like it or not, we are all in sales now,” and according to Gallo TED has perfected the art of selling yourself and your ideas in the public presentation.
For the uninitiated TED is a nonprofit devoted to spreading ideas, usually in the form of short, powerful talks. It began as a conference where Technology, Entertainment and Design were covered, hence TED. However, today the topics covered cross a wide array of disciplines.
One of the tenets of TED is that people remember best when presented material in threes. When one goes beyond this they tend to have a hard time synthesizing content. Gallo seems to have taken his own advice as he breaks the TED formula down into three parts, Emotional, Novel and Memorable. Each part is then broken down into three sections.
I wrote a detailed review of this here.